It comes following the news that the previously free event will this year be ticketed for 100,000 guests and priced at £10 per person.
Billetto, which provides online ticketing services to more than 35,000 events a year, was approached by website Skint London to help bolster its petition to revoke the Mayor’s decision. The start-up company explained how it would provide a ticketing service for free, stating that it regularly hosts 100,000-guest events in Scandinavia.
After Skint London approached the Mayor’s of London’s office, they were informed that it had already chosen the ticketing provider. In a statement on its website, Billetto said: "We were told talks of ticketing have been happening since February 2014 and with only a few days to go until tickets go on sale, the chosen ticketing provider was already in motion."
It added: "We trust and hope the promise of charging for tickets is for non-profit so if there is a clear breakdown of costs, Billetto and other ticketing companies can provide comprehensive support and advice on how to keep costs down in the future, without compromising security, regardless of who the ticket provider is."
A spokesperson for the Mayor of London told the Evening Standard that Billetto’s offer was rejected under the premise that the company would not be able to provide paper tickets, nor the infrastructure required to process them.
She said: "We are grateful to Billetto for their offer, but having discussed it with them it is clear that they would not be able to provide for free, the type of ticketing and additional infrastructure which this size of event requires."
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