Boost targets students and commuters with nationwide sampling tour

Nutritional drinks brand Boost has embarked on a nationwide sampling tour in a bid to attract new customers to its range.

Boost: nationwide sampling tour
Boost: nationwide sampling tour

Sampling is taking place in 12 ciities throughout September, including Birmingham, Manchester, Leeds, Liverpool, Coventry, Leicester, Nottingham, Glasgow, Newcastle, Sheffield, Hull and Brighton. Commuters will be given free samples during rush hour while students will be provided with the product during the day.

The activity is also focusing on the brand's new flavour, including Sugar Free Pink Lemonade, Citrus Zing and Exotic Fruits. 

Boost sales director Al Gunn said: "Both students and commuters are great markets for energy drinks and we are very confident that they will love our taste and our price."

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