Bonne Maman launches latest experiential campaign

Bonne Maman has chosen Circle Agency to assist with the execution of its second experiential campaign, which kicks off today (9 April) at Meadowhall in Sheffield.

The 'House of Bonne Maman' activation was launched at Meadowhall in Sheffield
The 'House of Bonne Maman' activation was launched at Meadowhall in Sheffield

The campaign sees the jam and conserve brand encourage members of the UK public to explore the ‘House of Bonne Maman,’ a French-style pop-up kitchen stand which was designed and constructed by Circle Agency’s in-house production team.

The activation will travel around the UK for a total of nine months, where it is expected to deliver more recipe demonstrations and children’s craft activities than last year’s instalment.

Over the course of the tour the company will utilise social media platforms including Facebook, Twitter and Instagram to draw on customer-generated content. 

Claire Stokes, managing director and founder at Circle Agency, said: "Bonne Maman is a heritage brand that’s all about authenticity and family values. This campaign reflects that, and brings people together in a relaxed and genuine environment to learn more about the products and the delicious recipes you can make with them.

"Moving into social was a natural progression; people love Bonne Maman both for cooking and for crafts and there is a huge community of people who are inspired by the brand already sharing content using #BonneMaman."

The House of Bonne Mamam will visit a total of 10 locations:

  • Meadowhall in Sheffield
  • Arndale, Manchester
  • Metro Centre, Newcastle
  • Livingstone Centre, Edinburgh/Glasgow
  • Bullring, Birmingham
  • Brighton Churchill Square
  • Meadowhall, Sheffield
  • West Quay, Southampton
  • Brent Cross Shopping Centre, St David's, Cardiff 
  • Drakes Circus, Plymouth

More: Weekender 10-12 April

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