Bonne Maman heads back on the road with Circle

Bonne Maman has selected Circle Agency to activate the second half of its House of Bonne Maman shopping centre tour.

Central to the tour is a French-style pop-up kitchen
Central to the tour is a French-style pop-up kitchen

The tour, which first kicked off in Sheffield in April, will re-commence on Wednesday (26 August) when it visits Manchester Arndale.  

Circle Agency, which also activated the first stage of the tour, will host the French-style pop-up kitchen, which enables passers-by to sample the brand’s jams, conserves and compotes.

The pop-up with host banquets throughout each day of the tour, enabling shoppers to take a seat at the ‘family dining table’ for brunch, afternoon tea or dessert.

New items have been added to the pop-up’s menu offering this time around, including traditional French Bonne Maman Madeleine cakes for brunch.

There will be activities to keep children entertained, and Bonne Maman products will be available for purchase.

Claire Stokes, managing director and founder at Circle Agency, said: "We’re proud to be taking such a loved family brand on the road, and keeping it true to its roots with simple recipes and high quality execution.

"The House of Bonne Maman is designed to be homely and inviting to reflect the brand’s family values and traditional recipes. By inviting shoppers to sit down at our kitchen table, we hope to recreate the particularly special breakfast period - where families create moments that they can truly cherish."

Tour dates:

  • Manchester – 26-31 August
  • Southampton – 18-20 September
  • Scotland – 25-27 September
  • Brighton – 9-11 October
  • Newcastle – 23-25 October
  • Cardiff – 28-31 October
  • Birmingham – 26-29 November

Circle Agency worked with Bonne Maman to deliver its first-ever experiential tour, which spanned April through to November last year. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs