Bombay Sapphire launches 'Infused with Imagination': picture gallery

Event has pictures of the launch of Bombay Sapphire's latest 'Infused with Imagination' campaign on 12 April at an art gallery on Berners Street in Soho.

Bombay Sapphire’s latest ‘Infused with Imagination’ campaign
Bombay Sapphire’s latest ‘Infused with Imagination’ campaign
The event was the first part of the multi-million pound campaign, and showcased the ‘Imagination Installation’ created by a team of designers including illustrator Yehrin Tong and photographer and director Richard Foster.

The 3D art installation features over 75,000 crystals and is themed on the words ‘infused’ and ‘imagination’, with a mixture of natural and mythical images on separate panels in an overlapping design.

This creative concept will be shown throughout Bombay Sapphire’s print, billboard and digital advertising.

Bombay Sapphire also has plans for further experiential campaigns, which will be announced soon.

Production agency Andy Knight built the installation, Rhubarb provided the catering, Spirit Design supplied lighting, set designer was Rhea Thierstein, and UK Bar Management worked alongside Bombay Sapphire to supply the drinks.

Click here for pictures of the ‘Infused with Imagination’ event taken by Andrew Parish at AJP Media.

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