BMW to unveil the future of mobility at London exhibition

BMW Group's Future Exhibition "Iconic Impulses" is being showcased at the London Camden Roundhouse from the 18-26 June.

The exhibition opens next week
The exhibition opens next week

The event, in celebration of BMW’s 100th anniversary, aims to highlight the company’s views on the future of mobility, impacting not only the automotive industry but also everyday lives.

Agency Avantgarde has been responsible for the execution of the exhibition and event platform to-date on its three-stop tour around the world, giving visitors the chance to experience the Mini Vision Next 100 and the Rolls-Royce Vision Next 100.

The concept was previously unveiled in Beijing, China and will next visit Los Angeles.

The activation in London will showcase three areas: Future Gateway, where the past and the future come together; BMW Group Rotunda, where BMW Group Vision will give a stance on the future and Brand Spaces, where brands will display their specific visions of the future.

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