BMW and Guinness turn to TRO for 6 Nations Rugby activation

Agency TRO has created a double-decker structure to house BMW and Guinness at this Saturday's (22 February) RBS 6 Nations Rugby match at Twickenham Stadium.

TRO tasked with 6 Nations bars for Guinness and BMW
TRO tasked with 6 Nations bars for Guinness and BMW

Both brands are official partners of the event and will use the space in the west fan village to connect with rugby fans.

The ground floor Guinness Surge Bar will provide a pre and post-match bar facility with live entertainment from The Travelling Band.

Former England player Lee Mears and Ireland player Shane Byrne will be pulling pints and signing autographs prior to the match as well as hosting a live Q&A session with England players afterwards.

The top floor BMW Lounge will host competition winners for complimentary refreshments, with pre and post-match BMW brand ambassador interviews and special guest appearances.

Participating fans will also be given the chance to win a competition to be chauffeur driven home after the match in the fleet of BMW Sweet Chariots.

TRO is responsible for the design, build and event management of both spaces, which will be used again for the England versus Wales match on 9 March.

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