The car manufacturer, which is sponsoring the international sailing competition, will be hosting a BMW Yacht Club – its primary activation – where the public will be able to relax, learn about the product range and brand and take part in some sailing-inspired challenges.
These include The Challenge Deck, where visitors will be able to try their hand at Run the Rig, with a BMW Track Day offered as the main prize. There will also be a Kids Deck, where children will be able to make boat origami, and sail their creations in a water tank.
BMW will also be showcasing its BMWi8 in the Fanzone, where visitors will have the opportunity to have a souvenir photo taken.
Sian Bates, client services director, TRO, said: "The America’s Cup is a great family day out and we’ve designed a number of fun activities to ensure everyone has a great experience of BMW and the event."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.