Blueview Group acquires LA Promotions to gain foothold in event industry

Blueview Group has swooped to purchase experiential and staffing agency LA Promotions.

Blueview Group acquires LA Promotions to gain foothold in event industry
Blueview Group acquires LA Promotions to gain foothold in event industry

Customer management firm Blueview launched earlier this year, but wants to expand into the event arena.

LA Promotions operates a database of more than 2,500 event staff across the country and has been in business for more than ten years.

"The web is now increasingly being used to support event campaigns through online competitions, special attendee content, and posting video clips and event photos. LA Promotions can now, as Blueview's live arm, plan, create and implement all of these digital aspects of a client's campaign," said Blueview live division chief Lisa Fretwell.

"We will be exploring some of the integrated solutions that we can now offer. For example, using event solutions as an ‘activation mechanism' for companies that wish to exploit their social networking platform."

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