Blondefish plans to use Crossplatform’s augmented reality offering in conjunction with its own RFID systems.
"Augmented reality kick-starts the process of interactivity, amplification and measurement, helping brands create interaction and engagement with their audiences," said Blondefish managing director Laura Moody.
"There is a serious ‘wow’ factor to augmented reality. You have to see it to believe it and when you see it you won’t believe it."
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