Blog: A night at the Event Awards 2016

The Event Awards 2016 was an inspiring and memorable evening, with a chance to hear about some of the most creative and innovative brand experiences, says Cheyanne Dawson.

Event Awards 2016: a night of inspiration and networking
Event Awards 2016: a night of inspiration and networking

As a fairly recent student member of ILEA UK I was both shocked and excited when I received an email from them, saying that I had been invited to attend the Event Awards 2016. As I’d never been before I had no idea what to expect but I was looking forward to attending nonetheless.

My preparation included buying an outfit and accessories to go with the ‘black tie with a pop of colour’ theme; purchasing a new set of business cards complete with a leather holder; getting my nails and eyebrows done and looking on the website to see what companies would be attending and up for nominations.

As someone who can be quite nervous when meeting new people I knew it would be a perfect opportunity to increase my confidence and networking skills. As an events industry student I know networking is vital to developing your career and it’s only through taking opportunities like these that it can be achieved.

A night of inspiration 

Thursday 13th October – the night was finally here! After a week and a half of anticipation it was time for the awards. I arrived at the venue promptly, hesitant and anxious, but iimmediately felt at ease when I was greeted by Elena – the ILEA operations manager. I became even more relaxed thanks to the complimentary prosecco and soon made friends with other students at the bar.

The night itself was amazing and an invaluable experience for any person starting out in the industry. As someone currently doing a placement year in corporate events it was extremely interesting and educational to see the large range of events that were being delivered in the UK and the people behind them. I thoroughly enjoyed my time there from start to finish.

Everything from the presenter, Katherine Ryan’s hilariously crude jokes to the after party complete with a photo booth and interactive food stations made for the perfect awards night. On reflection, I learnt lots about the industry through networking with the event professionals in attendance. I was given advice on how to move forward by some of the employees at the largest agencies in the UK such as George P Johnson and Momentum Worldwide. I also exchanged contact details with other events students and ILEA members which I know will develop into good friendships.

It was incredibly inspiring to hear about some of the creative and innovative brand experiences and experiential marketing campaigns from the last year. As a result I think this might be the sector of the industry I want to pursue after I graduate. All in all it was an incredible experience and I can’t wait to tell you all about my night at the Event Awards 2017!

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