Birds Eye is backing up the launch of its ready-prepared food range Enjoy with a UK-wide sampling campaign.
The three-month Experience tour, devised and managed by i2i Face-to-Face Marketing, will target three million people.
Twenty-two rigs built to order by Chichester company David Wilson Trailers will visit locations including out-of-town superstores, designer villages, commuter stations, theme parks and the Ideal Home Exhibition.
i2i client services director Fiona Sutherland said: 'It is the biggest ever food sampling exercise in the UK. The products on display are 12 different varieties of frozen complete meals that are targeted at busy working adults.'