Billington Cartmell launches 'innovation unit'

Agency Billington Cartmell has formed a dedicated innovation arm to help brands come up with radical creative solutions to target consumers.

Billington Cartmell launches 'innovation unit'
Billington Cartmell launches 'innovation unit'

Clients including Morrisons, GSK and Carlsberg will benefit from !nvent’s team of creative planners, trendwatchers, and digital producers.

Led by head of innovation, Dan Machen, !nvent will focus on "key innovation areas" such as mobile, social media, interactive video content and live media experience.

The team was behind the world’s largest 3D video mapping project on the White Cliffs of Dover earlier this month as part Carlsberg’s latest campaign. 

"Today’s communications landscape has evolved dramatically with consumers choosing to be connected in multiple channels simultaneously," said Machen. "At best, consumers are only partially engaged by branded communications and we must innovate to meet that challenge.

"!nvent will help brand marketers embrace innovation by creating more connective new ideas and putting them in front of consumers via the most powerful multi-channel mix."

Managing partner, Ian Billington added: "Billington Cartmell was launched and conceived as an innovations business 20 years ago. We aim to continue to build on this proven client thinking with even more radical and fresh solutions."

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