Bid names at BDC workshop

Hitachi and Panasonic were among the attendees at Exhibiting in Germany Effectively!, a workshop aimed at event marketers at the Business Design Centre.

Hitachi and Panasonic were among the attendees at Exhibiting in Germany Effectively!, a workshop aimed at event marketers at the Business Design Centre. The workshop in London was organised by exhibition agency Envelope and focused on proven exhibiting methods. Plans to host the next event in November are in the early stages. “Germany is such a different market and it is a big opportunity for UK companies,” said Envelope founder Nick James. “As it is a different culture we felt they needed a forum to discuss and learn from those who have exhibited successfully there.”

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