Bevy to use experiential as part of marketing strategy

Alcohol delivery app Bevy has enlisted Made in Chelsea stars Jamie Laing and Alex Mytton as brand ambassadors, as it reveals plans for experiential stunts and promotions.

Bevy plans to employ experiential as part of its marketing strategy
Bevy plans to employ experiential as part of its marketing strategy

The pair will be making special appearances at company events and helping to market the app through its latest marketing campaign.

The brand has hinted that they may be spotted carrying out surprise deliveries to select app users. 

Describing itself as a 'disruptive start-up', Bevy aims to deliver alcoholic beverages and snacks in zones 1 and 2 in under 30 minutes. They will be delivered by a fleet of discreet butlers until 5am. 

The boys' first duty as brand ambassadors will see them host an event tonight (29 April) at JuJu Bar in west London.

Guy Kemball-Williams, co-founder of Bevy, said the brand will be using experiential marketing as a way to connect with its customers at key times and events throughout the week.

"Bevy is an online service for realtime engagement and experiential helps to make the whole brand more tangible. It also gives us an opportunity to meet customers and engage on a personal level," he said. 

"We also work with a range of other brands and host events to showcase our partnerships. For example, we have an event tonight at JuJu bar with Staibano Limoncello and Lovo Vodka. Throughout the summer Bevy has got some exciting things planned, but we can’t say too much about this at the moment."

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