Benefit, Karen Millen and more to activate at Marie Claire @Work Live

Brands including Benefit, Karen Millen, Balance Me and Frédérique Constant are set to activate at Marie Claire's one-day careers conference, Marie Claire @Work Live at BAFTA on Saturday (13 June).

Benefit, Karen Millen and more to activate at Marie Claire @Work Live
Benefit, Karen Millen and more to activate at Marie Claire @Work Live

Representatives from Benefit will be on hand to provide the brand's signature brow service on the day. Attendees who visit the stand can request to receive either a complimentary makeover or brow wax.

At the Karen Millen Style Lounge, stylists will be on hand to provide advice for those looking to overhaul or update their nine-to-five weekday wardrobe. Attendees will also be granted exclusive access to pieces from the Karen Millen AW15 collection, which they will be able to pre-order on the day. 

Those who visit the Frédérique Constant stand will have the opportunity to win one of the brand’s watches, valued at more than £1,600. To enter, attendees will need to upload a photograph of themselves wearing the timepiece on Instagram.

Skincare company Balance Me will deliver a pop-up beauty clinic, where staff will provide three-minute skin scans and advice on improving skincare routines. Seven-minute facials using the brand’s naturally active products will also be available.

Marie Claire @Work Live targets women who are looking to either boost their career, change career direction or start up their own business.

As such, attendees can expect to sit-in on sessions that cover important career-related topics such as CVs in a social world, growing a business fast, tools for avoiding burn-out and negotiation techniques.

A series of high-profile businesswomen and entrepreneurs will deliver talks and workshops throughout the day, including international lawyer and campaigner Miriam González Durántez; co-founder, Chloe Macintosh; Sarah Curran, the founder of My Wardrobe; and Divinia Knowles, president and chief financial officer of Mind Candy.

Trish Halpin, editor-in-chief at Marie Claire, said: "Our @Work content in print and online always drives huge engagement with our readers, and this is the fifth year we have been running our mentoring scheme, so we are very excited to be able to bring this Marie Claire experience to life."

Justine Southall, publishing director of Marie Claire, added: "Marie Claire has always been the title that inspires women to think smart as well as look amazing. We know that 68% of readers work full time and almost 50% of them are the chief income earner, so Marie Claire @Work is all about encouraging them to reach their professional potential.

"With inspiring content, mentoring scheme, annual awards – and now Marie Claire @Work Live – we are helping women to realise their careers goals." 

The publication is working with consultants Patrick Keogh and Sara Rhodes to stage the one-day event.

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