Behind the Scenes: Three Mobile's unicorn-themed cab rides

Mobile network operator Three Mobile, in collaboration with handset provider ZTE, has brought 'unicorn' cab rides to London.

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From 26-28 October, Londoners are being treated to 'Unicabs' in busy commuting areas. The activation - named #MagicTogether - appeared in Monument on 26 October from  7-11am, and will travel to Southwark today (27 October) and Canary Wharf tomorrow (28 October).

The aim behind the activation is to inject a sense of fun into the daily commute, as well as to celebrate the launch of the new ZTE Blade V7 device that is exclusively available to Three. 

Commuters can share their experience of the 'Unicabs' using the #MagicTogether hashtag on social media. Rides can be booked by sending a tweet to Three's twitter account, with 800 rides having been booked already. The activation has been implemented by Cow PR.

More: In pictures: Three Mobile gives away free holidays

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