The launch party for the Rita Ora Collection, which can be purchased in the UK, took place yesterday (13 December).
The event was held at the brand's Oxford Street store, which recently re-opened. Rita Ora took to the stage to perform an exclusive set to an invite-only audience, which included press, media and competition winners, some of whom entered via a campaign across Capital FM.
Guests were treated to drinks and canapés while they were entertained by in-house DJs, as well as Rita Ora herself.
The launch featured digital and social media elements, with filming, editing and streaming of a live webcast across the Tezenis website and Facebook page, which allowed those unable to attend the event to tune in and get a feel for the action.
Event production company Fisher Productions was responsible for delivering the event, and oversaw design, lighting, sound, staging and all logistics including catering and security.
Tori Appleton, producer at Fisher Productions, said: "We loved creating and producing this event for Tezenis. Our big challenge was to create a live performance event in a London store during the busiest shopping time of the year, but we pulled it off seamlessly."
Last month, accessories and leather goods brand Coach staged a party to mark the opening of Coach House. Also in November, Clothing brand Gant celebrated the launch of its flagship store in London.
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