The first 300 people to London King's Cross railway station traded in their old speakers for a Sonos PLAY:1 wireless speaker in the first three hours of launching yesterday (26 October).
Sonos worked with creative agency Amplify to deliver the event, which was part of Sonos' 'You're better than this' advertising campaign, which has been designed to draw attention to listening experiences gone wrong.
The aim was to wake people up to their listening fails and get them thinking about what stands between them and the music they love listening too.
The old speakers that were returned as part of the amnesty were then used to create a 'You're better than this' artwork, which was built by local designers Made.Comment below to let us know what you think.
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