Behind the scenes: Sonos hosts listening amnesty

Electronics company Sonos gave 300 Londoners the chance to improve their listening experience by swapping their old speakers for a new Sonos wireless sound system.


The first 300 people to London King's Cross railway station traded in their old speakers for a Sonos PLAY:1 wireless speaker in the first three hours of launching yesterday (26 October). 

Sonos worked with creative agency Amplify to deliver the event, which was part of Sonos' 'You're better than this' advertising campaign, which has been designed to draw attention to listening experiences gone wrong.

The aim was to wake people up to their listening fails and get them thinking about what stands between them and the music they love listening too.

The old speakers that were returned as part of the amnesty were then used to create a 'You're better than this' artwork, which was built by local designers Made. 

In January, Sonos hosted special events for charity initiative Secret 7"

More: Top 30 brand experience agencies: Amplify

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