Behind the scenes: Mulberry fashion show at The Printworks

Mulberry debuted its Summer 2017 collection at The Printworks this weekend (18 September), during London Fashion Week.


The Summer 2017 Collection by Mulberry’s creative director Johnny Coca compared and contrasted different notions of Britishness such as respect and rebellion. The collection drew inspiration from uniforms of British society, but mixed and juxtaposed them, fusing them together, like two sides of the same coin.

Johnny Coca said: "There’s always a reference to British heritage, but it’s about how we can use tradition, to make it feel modern. How we can break the rules, to make it new."

Mulberry's event marks the first time The Printworks, managed by Xcite Venues, has hosted a fashion show. The former newspaper print works in Canada Water was once the home of the Evening Standard.  

Production at the show was by Belgium-based company Villa Eugenie. Guests included Lady Mary Charteris, Sofia Boutella and Anais Gallagher.

This month's London Fashion Week has seen activations from brands including Paul Smith, Grazia, while Perrier-Jouët has created an immersive garden experience spanning both London Fashion Week and the London Design Festival. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this