Behind the Scenes: Magnificent Seven cowboys come to London

An experiential campaign to support the launch of new movie The Magnificent Seven has seen horseback cowboys in London this week.

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The seven cowboys have been touring around London in the West End and crossing busy roads, leaving their horses at Boris Bike stations and chilling in London parks.

The marketing campaign is to launch the film which is released today (23 September), starring Denzel Washington, Ethan Hawke and Chris Pratt.

Commuters and tourists immediately took to twitter after seeing the cowboys on horseback with comments including: 'Cowboy commute in full swing this morning… watch out @TFL you’ve got competition for those Boris Bikes.'

Read Event's round up of five movie-themed activations

Disney hosted a series of Finding Dory-themed events and activities at Westfield's two London shopping centres this summer to celebrate the movie's release.

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