Behind the scenes: Hamleys stages Regent Street takeover

Toy retailer Hamleys brought an all-day toy parade to London's Regent Street for the second year in a row yesterday (21 November).


The Christmas Toy Parade saw the street closed to traffic and featured favourite characters from TV and film, marching bands, festive floating blimps, street theatre, dancers and toy vehicles, accompanied with music from Magic FM. 

Around 750,000 people attended the event and were also given the chance to see their favourite characters at dedicated zones along the central London street. 

There were also fun activities for people to join in with, including the Sky Cinema Movie Bus, CBeebies Village, NERF Vault, Power Rangers Power Dome and My Little Pony Bus.

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