Behind the scenes: Etsy's everyday emporium

Yesterday (2 November) online marketplace Etsy opened its everyday emporium at Gallery Different in central London.

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The pop-up, which will remain open until 5 November, intends to celebrate individuals and everything that makes us unique.

Everyday, 100 unique designs of a single item will be on display. Yesterday's item was pet beds, and guests were invited to grab their own completely exclusive design free of charge. The only way to 'purchase' an item is through an Instagram post from the shop, using the hashtag #DifferenceMakesUs.

The pop-up forms part of Etsy's global campaign 'Difference Makes Us', which seeks to highlight that there's something for everyone, and someone for everything. 

Today's item is clocks, tomorrow's will be mugs, and cushions will be displayed on the final day.

Last year, Etsy opened a one-day 'pup-up' shop for dog lovers, and this summer, the online market place staged a five-day rooftop pop-up experience at John Lewis

Comment below to let us know what you think.

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