Beefeater Gin to produce fun forecast for drink trends

Beefeater Gin is hosting a Christmas cocktail-themed event for the second instalment of its London Tonic Series, where it aims to put an entertaining spin on future drink trends.

Beefeater Gin to produce fun forecast for drink trends
Beefeater Gin to produce fun forecast for drink trends

Taking place on 3 December, the 'GINgle Bells' event will see global bartending legend Ryan Chetiyawardana – a.k.a Mr Lyan – combine mixology with trend forecasting at the Beefeater gin distillery in Kennington, South London. Lyan will share his inside knowledge on drinks and cocktail trends for Christmas 2016. The man responsible for bringing pre-batched cocktails to the fore through his renowned east-end bar White Lyan, will also teach guests how to make three bespoke, specially created Beefeater drinks.

Christmas attire is strictly compulsory for all attendees, with Lyan giving a signed copy of his cocktail book, Good Things to Drink, to the best dressed guest.

Beefeater’s GINgle Bells will take place over two sessions on the Saturday,  from 1.30 pm until 4pm and from 3.30pm until 6pm. Interested event goers can also add a tour of the iconic Beefeater South London distillery to their afternoon.

Kasia Karpieszuk, manager at Beefeater London, said: "Despite making our iconic London Dry Gin since the early 1800s, our Beefeater distillery is one of London’s best-kept secrets. Mr Lyan will be sharing the hottest trends in the drinks world for this Christmas as part of our London Tonic Series, making our historic home – The Home of Gin – a destination for curious Londoners and gin lovers alike."

The London Tonic Series features one event per month at the Beefeater Gin Distillery from November 2016 to June 2017, showcasing the best of London’s arts and culture scene, from stand-up comedians to leading spoken word artists.

Guests will also be invited to make a charitable contribution to the London Tonic Series’ charity arts partner, the City & Guilds of London Art School; a not-for-profit, specialist higher education institution also based in Kennington, which trains the next generation of fine artists, conservators and historic carvers.

Earlier this month, Beefeater Gin staged a speakeasy experience as part of its London Tonic series of cultural events. On selected weekends during November and December, Hayman's Gin are hosting afternoon tea bus tours in collaboration with B Bakery.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.



Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs