Beck's Vier devises campaign to celebrate night tube

Beck's Vier has teamed up with light artist Michael Bosanko and publication Time Out to mark the arrival of the 24-hour tube.

The campaign is designed to celebrate the September arrival of London's night tube
The campaign is designed to celebrate the September arrival of London's night tube

As part of its #CaptureTheNight campaign, the AB InBev brand has invited Londoners to harness their creativity by capturing unique images that showcase the city at night. 

One #CaptureTheNight entry will be selected by Beck’s and Bosanko to feature on a limited edition travel card wallet, which will be distributed at tube stations across London in celebration of the night tube. The wallet will exist alongside another four created by Bosanko, with each set to represent a different region of London - north, south, east, west and central.

The winner, who will be announced at the start of September, will also have the opportunity to take part in a creative session at the School of Life in London, as well as one-night stay for two people at The Hoxton Hotel. 

Londoners could enter a competition hosted on the Time Out website between 10 and 13 August, and the winner is yet to be announced. 

Nick Robinson, marketing director at AB InBev UK, said: "When the 24 hour tube launches in September, the possibilities for work, culture and leisure will transform our world-class city.

"The #CaptureTheNight campaign celebrates co-creativity and collaboration, and brings together the progressive and creative nature of Beck’s Vier enthusiasts. We are also really excited to be working with Michael - we know Beck’s Vier fans will be really excited to see the photos he produces, and will find the creative tips he shares incredibly valuable."

Bosanko added: "This project encapsulates what is at the heart of my photography – through creatively exploring ways that nighttime can transform a space. I’m very excited to be a part of this project and am looking forward to seeing how people interpret #CaptureTheNight for themselves."

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