Beatwax to produce Kung Fu Panda project

Paramount Pictures UK and Dreamworks have commissioned agency Beatwax to create a promotional campaign for animated film Kung Fu Panda.

Paramount Pictures UK and Dreamworks have commissioned agency Beatwax to create a promotional campaign for animated film Kung Fu Panda. Activity will take place from 5-6 July at 30 Tesco Extra stores nationwide and will feature a Kung Fu Kontest. Martial arts experts will be on hand to demonstrate moves, blocks and swerves. The winner will be awarded the mythical status of Dragon Warrior and will win a family trip to Japan. The campaign will visit London, Bristol, Luton, Manchester, York, Scotland and Wales. Kung Fu Panda will be released in UK cinemas from 4 July.

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