Beats by Dr. Dre launches experiential campaign at Heathrow T5

Beats by Dr. Dre has launched a two-month experiential campaign at Heathrow Airport, showcasing its range of wireless headphones and speakers.

Beats by Dr. Dre launches experiential campaign at Heathrow T5
Beats by Dr. Dre launches experiential campaign at Heathrow T5

The activation, located in the heart of Terminal 5, has a stand featuring large digital screens, an interactive demonstration counter and product displays.

Passengers will be invited to test the wireless products while brand ambassadors will be on hand to offer advice and demonstrations.

Alan Sullivan, managing director, JCDecaux Airport said: "Technology brands are a natural fit with airport advertising; the tech savvy, highly affluent audience passing through Heathrow are actively seeking premium products and are willing to invest in the latest technology.

"Utilising Heathrow’s bespoke experiential space ideally situated in a high footfall area is a fantastic way for Beats to capitalise on the high dwell times, encouraging passenger interaction and driving sales, especially around the Christmas period."

The experiential campaign was booked through JCDecaux Airport by Dentsu Aegis.

Passengers travelling through Heathrow in September were treated to an installation featuring a giant floral map of the world. In the same month Bacardi gin brand Bombay Sapphire has launched a month-long experiential campaign at Heathrow's Terminal 5.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs