Beat the Brief: the judging criteria

Our second Beat the Brief blog post from Adam Sternberg highlights what the competition's expert judging panel will be looking for in entrants.

What the Beat the Brief judges will be looking for
What the Beat the Brief judges will be looking for

As I discussed in the post Why Beat the Brief? we’re not just looking for a good performer in this particular talent competition. We’re looking for an act that can really add to an event, someone that feels like part of the events team not just someone who rocks up after dinner, sings/dances/tells a few jokes and then leaves without knowing what the event was about. 

When we judge acts for Beat the Brief, we’re looking for different qualities than we did in the competition’s previous incarnation - The Next Big Thing. This time, we’re seeking performers with a good balance of the following criteria.


For an act to be consistently successful in events, they need to be able to change with the industry. As tastes, trends and styles change, a performer needs to be able to tweak their act in order to stay relevant. But this also applies on an event by event basis; to make a career performing at the highest level in events, a performer needs to prove that they can make themselves relevant to different clients, brands, themes and concepts.

Tone control

Conveying the tone of an event before the event itself is a difficult task and something we work hard to get across to performers in the run up to a gig. That being said, it’s still important for artists to be able to sense the tone of an evening themselves and respond accordingly. A performer needs to display a sensitivity to everything happening around them and this can only come from a full understanding of the entire event. 

Stage / backstage personas

Whether it’s a pianist or an acrobat, we’re always looking for artists who are able to form a bond with an audience but it’s not just the audience they need to connect with – it’s everyone working on the event. There’s no room for divas in an event and as such, there are plenty of supremely talented, amazing performers that we don’t work with simply because of their attitude. It’s not a petty, personal thing – more practical.

Our acts aren’t judged solely on their performance but rather on their conduct, from the moment they arrive at the venue to the moment they leave. Sometimes even longer when you consider the build up to the event and any eventual debrief that may occur. So naturally we need people who we know we can rely on in such a fast-paced environment.

There are plenty of other things to look for, but I feel like these are the criteria that set Beat the Brief apart from your usual talent show.

What do you think we should be looking for in the perfect corporate event act? Comment below to let us know what you think.


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