From today (3 July) through to 6pm tomorrow (4 July) shoppers will be able stop off at The Atrium area of the mall to book a free styling session with Batiste stylists.
They will be delivering six looks using products from the new range, which is comprised of five varieties: Hold Me Hairspray, Shield My Locks Heat & Shine spray, Texture Me Texturizing spray, Smooth It Frizz Taming spray and the Oomph My Locks XXL Volumising spray.
Batiste ran a social media competition in the lead up to the event, where one lucky winner and a friend will win a hair makeover by celebrity hair stylist Leigh Keates, who has worked with the likes of Uma Thurman and Chloë Grace Moretz.
Agency Beattie McGuinness Bungay (BMB) is behind the activation, meanhwile the site was secured by experiential space company, Looking Glass.
Owen Farrington, head of social at BMB, said: "We’re excited to develop the Batiste brand with the launch of Batiste Stylist. Batiste are cementing their reputation even further as experts in the haircare and fashion sphere and it’s a fantastic asset to have the talent of Leigh Keates with us as we take this iconic brand to the next level."
Nick Bedford, head of sales and general manager at Looking Glass, added: "The space at Westfield White City provides Batiste with the perfect location to reach style-conscious shoppers keen to look their best. This is an exciting product launch and the pop-up salon will certainly add something unique to the consumer experience on those days."
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