Bassett's employs iblinkworld for second experiential campaign

Agency iblinkword has been hired to create a second live marketing campaign for Bassett's' Soft & Chewy Daily Energiser supplement, following on from last year's activity.

Bassett employs iblinkworld for second experiential campaign
Bassett employs iblinkworld for second experiential campaign

From 20 March, troupes of professional dancers will performing on mini trampolines in major shopping centres across the UK, wearing T-shirts emblazoned with a ‘Jump out of the slump' message.

As the dancers gain the attention of shoppers, other Team Energiser brand ambassadors will distribute product samples and leaflets, including a £1 money-off voucher and an invitation to try to win a Wii Fit Plus.

Last year the agency activated a targeted campaign aimed at office workers in London.

The vitamin supplement pastille is said to help busy women avoid the usual dip in energy levels experienced during the afternoon.

"It is hugely rewarding to be party to a success story. Our first campaign engaged and informed, and I'm sure this will be the case again because the messaging drives home what is a clear and compelling product proposition," said iblinkworld MD Alex Johns.

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