Bacardi tours festivals in UK with bar offer

Drinks brand Bacardi is touring UK music festivals to target the youth market.

Drinks brand Bacardi is touring UK music festivals to target the youth market. Samples of the rum drink will be handed out from the Bacardi Bbar, which features brick-effect walls, brushed wooden floors and velvet drapes. It debuted at Bristol event Essential at the start of May. The bar will also appear at T in the Park in Scotland from 13-14 July and Creamfields on Mersey-side on 24 August. “It provides a complete entertainment package,” said Bacardi-Martini marketing director Maurice Doyle.

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