Bacardi to take No Commission on global tour

Spirits brand Bacardi has announced plans to take its experiential art and music platform No Commission to a global audience, with three events planned for this year.

Bacardi: No Commission platform to tour Shanghai, Berlin and LA
Bacardi: No Commission platform to tour Shanghai, Berlin and LA

The platform, which was staged in London last year, is hosted in conjunction with art curators The Dean Collection, and aims to showcase up and coming artists, offering them a space to exhibit for free. In addition, they receive 100% of the profits made from their artworks.  

The Dean Collection X Bacardi present No Commission is taking place in Shanghai on the 7-9 April. The art and music fair will then move to Berlin in late June. The show will then make its way back to the US, finishing the year at Miami Art Basel – a homecoming for No Commission having launched there in 2015.

The driving force of No Commission Shanghai is the digital future, to reflect the fact that China’s population, particularly its youth, is committed to the notion of 21st century human and digital existence as inextricably linked. Barcardi says that with Shanghai as a unique metropolis, it is the hub for artistic communities successfully experimenting with the convergence of creative output and digital terrain. 

No Commission Shanghai will present the artwork of aaajiao, Cui Jie, Ben Jones, Lin Ke, Tingwei Li, WangNewOne, Saya Woolfalk, Tian Xiaolei, Lu Yang, Wang Yi and Miao Ying, nine innovators in the New Media realm and two painters who incorporate the language of the future into their craft.

In January, Bacardi entered into a one-year experiential collaboration with US electronic trio Major Lazer, based on their Caribbean heritage with the aim of creating 'The Sound of Rum'. Earlier this month, the Bacardi-Brown Forman Brands (BBFB) hosted a series of Dynamic Duo events in partnership with some of Edinburgh's top bars.

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