Bacardi creates wild Halloween party with Kenzo

Bacardi teamed up with creative director Kenzo to create the weirdest and wildest party for Halloween.

Bacardi creates wild Halloween party with Kenzo
Bacardi creates wild Halloween party with Kenzo

Kenzo was brought on board to flip the traditional concept of a haunted house on its head and create a multi-sensory experience to thrill and frighten visitors.

The installation featured various innovative technologies, visual and auditory effects that were to delve into the psyche of each visitor, and upend their notions of physical space.

The structure was a two-floor, multi-room labyrinth that brought the bat to life with a series of installations that told the story of metamorphosis

The evening featured the sounds by Mark Ronson and a star-studded guest list dressed in their Halloween best.

Other attendees include Kenzo Digital, Mark Ronson, Emily Ratajkowski, Swizz Beatz, Maxwell, La La Anthony, Baz Luhrmann, Philippe and David Blond of "The Blonds" and more.

Bacardi gin brand Bombay Sapphire recently launched a month-long experiential campaign at Heathrow's Terminal 5.

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