Bacardi calls in Capitalize for student tour

Agency Capitalize has been appointed to manage a 16-date student tour across UK universities, as part of the brand's student engagement programme.

Bacardi calls in Capitalize for student tour
Bacardi calls in Capitalize for student tour
The Bacardi Takeover Tour is partnering with popular student nights, giving revellers a chance to see some of their favourite acts and drink Bacardi cocktails.   

Artistes signed up to take part include Radio 1’s Jaymo & Andy George, Ms Dynamite, Jack Beats and Herve.
 
The tour kicked off in Newcastle and runs until mid-May, with Cardiff, Edinburgh, Nottingham, Bristol, Liverpool and London still to go.

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