Bacardi to bring immersive platform 'No Commission' to London

Spirits brand Bacardi, in collaboration with art curators The Dean Collection, will bring an immersive exhibition to London from 8 - 10 December.

Bacardi to bring immersive platform 'No Commission' to London
Bacardi to bring immersive platform 'No Commission' to London

The exhibition aims to fuse the worlds of visual art and music, and aims to support both new and established artists. All artists taking part in the event will be given their exhibition space free of charge, and will recieve all of the profits made from their artworks.

The contemporary art fair has been put on by music producer Swizz Beatz and The Dean Collection, with Bacardi being on hand to shake up the traditional art fair set up and create a cultural experience for visitors.

As well as art, guests will also be treated to live music acts, and DJ’s. The theme of the event will be 'juxtaposition', and visitors will take part in celebrating the joy in fine art and street art, high culture and street culture.

Bacardi has already brought No Commission to the Bronx and Miami, and both events sold out. The event relates the brand's heritage in art and music dating back to the early 1900’s – from hosting prohibition parties in Cuba to commissioning artworks for their offices around the world.

Zara Mirza, head of creative excellence at Bacardi, said: "This isn’t just about slapping a logo on an event.  This is about creating a global movement and cultural experience that artists and fans genuinely want to be part of. We don’t just bring the music and the cocktails. Bacardi provides the platform for artists and lifts the night-time experience, taking it to a whole other level."

No Commission will appear at The Arches in Southwark from 8-10 December.

On 31 October, Bacardi staged a Halloween party with Kenzo. In September, Bombay Sapphire unveiled a VR experience at Heathrow Airport.

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