Baby Shows get Prima Baby sponsorship boost

Clarion Events baby Shows have entered into a three-year sponsorship deal with pregnancy and baby magazine Prima Baby.

The Baby Shows have been held in London's Olympia since 2002.

In 2007 Prima Baby sponsored a live entertainment stage at the Excel show. This year's move will see Prima Baby branding across all shows and promotions.

"The Baby Shows will benefit from year-round media support via advertising promotion and editorial routes to market within Prima Baby and sister [Prima Baby owner] Natmag publications," Natmag Women's Lifestyle Group publishing director Matt Salmon.

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