BA starts tour of innovation

British Airways jetted off on a whistle-stop tour of the UK in September to promote its latest brand additions such as the Club World Bed and the World Traveller Class.

British Airways jetted off on a whistle-stop tour of the UK in September to promote its latest brand additions such as the Club World Bed and the World Traveller Class.

Its Innovation Centre, or 'show in a box', stopped off at 31 destinations, and 3,000 people a day turned up to try out the new brands and attend presentations.

The centre, housed in a 13.5m articulated lorry, was devised by Park Avenue.

'The Innovation Centre is as close as you can get to experiencing BA without leaving the ground,' said Park Avenue operations director Hugh Carswell.

The centre is now on tour in Europe and BA plans to take it as far afield as the Middle East and Africa.




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