Avantgarde eyes expansion as it unveils new brand identity

Agency Avantgarde has revealed a new corporate brand identity in a push to position itself as an international business and strengthen its position in the market.

Avantgarde has unveiled a new brand identity
Avantgarde has unveiled a new brand identity

The agency aims to expand its reach by targeting new markets and sectors, as well as offering the combined experience of 13 international offices to clients looking to deliver integrated brand experience campaigns.

The rebrand includes a new website design and logo. The company will continue to operate its ‘Creating fans for brands’ proposition.

Martin Schnaack, founder and chief executive of Avantgarde, said: "Our new corporate identity reflects both our well-known passion for turning consumers into fans and the exciting changes we see in our society at large and in marketing in particular. This corporate identity update is a logical step in our company’s evolution.

"Brand experiences have come of age. It is our belief that only brands which create an enduring and involving brand story across all touch points will be successful."

Stuart Bradbury, managing director of Avantgarde London, added: "For our UK office, the Avantgarde rebranding reflects our growing portfolio of clients who activate their brands across the globe and it highlights our truly international nature. 

"We can draw on the expertise offered by our international specialists in digital, architecture, design, and strategy and add our unique understanding of the local market when it comes to campaign planning and execution."

More: Avantgarde hires associate creative director

Exclusive: Avantgarde recruits Brandfuel's Kris Love

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