Australian exhibitions defy recession with record results

Australian exhibitions are delivering record visitor numbers and strong sales, defying organiser predictions of a slump due to economic instability.

Australian exhibitions defy global recession
Australian exhibitions defy global recession

Events boasting record figures include the Australasian Oil & Gas show which is up 100%, the Rosehill Trailer Boat Show, Sydney, which is up 75% and the Franchising Expo, Sydney which is up 33%.

"Overseas research has told us that exhibitions perform extremely highly during times of recession and certainly our experience so far this year is that as a marketing channel, exhibitions are very robust," said president of the Exhibition and Event Association of Australasia, Matthew Pearce.

"During tough times everyone is looking for the competitive edge that the supply of new products will provide. Exhibitions offer a cost-effective and measurable way for sales teams to get their new product offerings in front of their customers and write the business at the same time."

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