Attendances rise by 4% at Pure London

Emap Fashion’s Pure London show at Olympia attracted 4% more visitors than last year, with an attendance of 11,163 from 11-13 February.

Emap Fashion’s Pure London show at Olympia attracted 4% more visitors than last year, with an attendance of 11,163 from 11-13 February.

The womenswear show had more than 800 brands exhibiting. Sandra Porto, of debut exhibitor Eucalyptus, said: “Many visitors came to our stand without us having to pre-invite them. New leads have included buyers from Greece, Ireland, Scotland and the UK, of which many are London-based retailers.”

The show was split into five sections. Features included the daily Pure catwalk shows and Drapers magazine’s fashion forecasts.


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