Atout France briefs Kreate for French holiday experience

France's Tourism Development Agency, Atout France, has appointed experiential agency Kreate to create a showcase event bringing to life the diversity of both seaside and city breaks throughout the country.

The event will take place at ‘Maison d’Inspiration’ in London’s Soho this Saturday
The event will take place at ‘Maison d’Inspiration’ in London’s Soho this Saturday

The one-day experience will take place at the specially named ‘Maison d’Inspiration’ in London’s Soho this Saturday (18 June). It will be split over two levels with sea and city themed décor and a variety of French themed activities.

The first floor will be dedicated to seaside breaks. Guests will arrive to the sounds of gentle waves, sample a choice of French rosé wines, try their hand at pétanque, enjoy a photo sharing opportunity in front of a seashore scape and have their profile sketched by a caricature artist.

The second floor will showcase city breaks. A French DJ will provide the soundtrack as guests play table football, sample a choice of lavender, lemon and vanilla macaroons and take part in a French wine bottle game, where each bottle is dedicated to one of the city partners with bespoke designs related to the area.

Both areas will screen footage from the seaside and city partners’ destinations and will encourage guest to enter a prize draw to win a stay in France.

The experience will give guests the opportunity to discover over 40 French destinations and Atout France's all-French team will be on-hand to ensure everyone leaves feeling inspired for their next holiday.

The free event will take place at 19 Greek Street and will be open to the public from 10am until 7pm.

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