ATE launching visitor event

The debut Visitor Experience Show, organised by ATE, will launch at Earls Court from 24-26 January. The three-day event will highlight new and innovative ways for tourist, leisure and family attractions to boost profits.

The debut Visitor Experience Show, organised by ATE, will launch at Earls Court from 24-26 January. The three-day event will highlight new and innovative ways for tourist, leisure and family attractions to boost profits. It will feature a free seminar programme led by industry experts, covering topics such as maximising your secondary spend; getting the best out of marketing and branding; and protecting your profits: understanding the latest legal changes that could leave you out of pocket. “This is the first-ever exhibition that will be fully dedicated to identifying new ways for those in the industry to boost their profitability through secondary spend,” said Visitor Experience Show event director Karen Cooke. Exhibitors will include confectioner Nestlé UK, Visit Britain and Costumes with Character.

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