Aston Martin opens first brand experience boutique

Luxury sports car brand Aston Martin has opened a brand experience boutique in London's Mayfair.

The brand experience on Dover Street
The brand experience on Dover Street
Aston Martin at No. 8 Dover Street, will serve as an 'intersection of the company’s products, experiences and brand collaborations' and will be used to host design master classes, art exhibitions, dinner series and other exclusive events.

The boutique features bespoke mosaic floor handcrafted from European oak, a 'Starry Night’ light installation and a huge Letv 120" 4K Ultra HD, LED-LCD TV screen.

A Q by Aston Martin specification area allows visitors to originate a unique Aston Martin sports car or an AM37 speedboat, creating an elegant and exclusively personal result.

Products from partners including Hackett London, Marma London, Quintessence Yachts, Emilia Burano and Silver Cross are on display.

Marek Reichman, Aston Martin’s EVP and chief creative officer, said: "Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin. We are surrounded by art, design and beauty and want to feature the ideas that inspire us and share them with a wider audience. No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin."

Aston Martin at No. 8 Dover Street is open seven days a week from 10am until 6pm from Monday to Friday and from 11am to 5pm on Saturdays and Sundays.

In April, Aston Martin Racing and property developer Mount Anvil announced their new partnership by lifting a racing car up 31 storeys, to reach the roof of a London sky scraper.

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