In the past year alone Ferber has had to organise 38 creative events ranging from film premieres and launch parties to seasonal events for high-profile consumer magazines. In the coming weeks Ferber's schedule will be even more hectic. She explains: "Later on this month we have to organise three parties in one week. It is going to be very hectic, especially as most of these events will be catering for 800 or more guests."
This will involve Ferber having to find a venue that hasn't been used before or has just opened after a refurbishment, and one that fits in with the tone of the party. This in itself can prove taxing. "It is important to choose the right venue for the right event. For the Legally Blonde 2 premiere party we used the fifth floor of Harvey Nichols because the main character in the movie loved her high-society shopping. We were the first people to use this venue for a party, and now I notice lots of other companies using it," says Ferber.
With clients that include 20th Century Fox, Warner Bros, UIP, IPC Media, MTV Europe and Capital, the venue is obviously paramount but Ferber also has to deal with other parameters including seating plans, guestlists, invitations, inviting the right media, council permission, licensing, drinks and food. In order to achieve the perfect party, Ferber admits to having an excellent team around her. She says: "I use a network of people that I trust implicitly". It explains why Ferber works with a team of four permanent staff and employs a host of trustworthy freelancers.
She also believes it is essential that as a party organiser she is flexible, has a bulging contacts book and has the ability to network. For her the biggest reward is to see blanket media coverage of an event she has organised.
"This is the best job ever. I couldn't think of anything else I'd rather do," she enthuses.
Chrissie Ferber In Brief
1989: Promotions manager for Quadrant Publishing, responsible for
promoting the profile of various magazines in the group and organising
1993: Marketing and promotions manager for teen and celebrity titles at
IPC Media, organising parties and events for a selection of magazines
2001: Director at Concorde Media, founder of PR company responsible for
a variety of celebrity and media parties and launches