Asics brings in Imagination to create Olympic venue

Sportswear giant Asics has brought in event agency Imagination to produce a 2012 Games venue and hospitality hub.

Asics brings in Imagination to create Olympic venue
Asics brings in Imagination to create Olympic venue

As part of the brief, Imagination will design and deliver an Asics Olympic venue that will demonstrate the brand’s passion for sports and inspire Asics partners, customers and guests with its brand message.

Imagination won the brief after a competitive pitch, and will use the venue as an Asics hospitality hub as well as a place for it to communicate its brand during the Olympics.

"At our venue we’ll link our Sound Mind Sound Body ethos with the Olympic spirit to inspire our retailers, our athletes and everyday sportspeople," said Asics European marketing director Michael Price. 

"We are proud to work with Imagination who has an exceptional track record in delivering Olympic related activation."

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