How architectural ‪‎trends are‬ influencing ‪‎experiential‬

After winning a RIBA award for a structure at Grand Designs Live, Tony Broomhead, founding partner at architect OS31, reveals the key architectural trends influencing events and experiential today.

Design innovators: Architecture - Tony Broomhead
Design innovators: Architecture - Tony Broomhead


Who: Tony Broomhead, founding partner at architect OS31

Age: 38

Known for Designing a restaurant on ice in Canada and winning a RIBA competition to design a structure at Grand Designs Live.

Current architectural trends?

There are trends towards using environmentally-friendly materials and considering the lifespan of a building.

This has led to architecture that is adaptable with a light touch. A lot of UK architects are looking to Scandinavia for inspiration in terms of their appreciation for natural materials and simple design, but also with regard to how their buildings are focused on human interaction.

Future trends?

Architects are experimenting with prefabrication and new technologies. Recent advances in materials and manufacturing techniques are opening up possibilities. Things like laser cutting and 3D printing allow the architect to test out ideas and control the quality of the building design.

The Secret of good design?

Understand who you are designing for. The more you can understand them, how they live or work and how they use a space, the better the design will be.

Comment below to let us know what you think.

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