Arc London launches Discover the World of Barny for Mondelez UK

Agency Arc London has teamed up with confectionery company Mondelez UK to create a nature-inspired experience for young children and families.

Discover the world of Barny with Arc London
Discover the world of Barny with Arc London

The Discover the World of Barny experience includes an eight-metre long interactive wall which brings bug-related facts to life. It is inspired by a television advert for Mondelez UK's children's biscuit brand, Barny.

By holding an augmented reality-enabled (AR) tablet over illustrated creatures such as snails, butterflies, ladybirds and ants, animations are bought to life to inform the viewer of educational facts.

The stand also includes a discovery area for children with activity tables themed around leaves, insects and trees, and parents can take away free samples of the bear-shaped sponge snacks and enter a competition to win a family forest-based holiday.

The experience will feature at the Bournemouth International Air Show from 29 August to 1 September, and will also be at the Royal Berkshire Show on 21 and 22 September.

Jon Holden, Barny senior brand manager, said: "Barny is our biggest UK biscuits launch since Belvita so we’ve worked hard to deliver a brand first with this innovative use of experiential.

"Not only does it open up through technology, it delivers a real Barny brand experience - one which is all about the discovery of something new."

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