The Discover the World of Barny experience includes an eight-metre long interactive wall which brings bug-related facts to life. It is inspired by a television advert for Mondelez UK's children's biscuit brand, Barny.
By holding an augmented reality-enabled (AR) tablet over illustrated creatures such as snails, butterflies, ladybirds and ants, animations are bought to life to inform the viewer of educational facts.
The stand also includes a discovery area for children with activity tables themed around leaves, insects and trees, and parents can take away free samples of the bear-shaped sponge snacks and enter a competition to win a family forest-based holiday.
The experience will feature at the Bournemouth International Air Show from 29 August to 1 September, and will also be at the Royal Berkshire Show on 21 and 22 September.
Jon Holden, Barny senior brand manager, said: "Barny is our biggest UK biscuits launch since Belvita so we’ve worked hard to deliver a brand first with this innovative use of experiential.
"Not only does it open up through technology, it delivers a real Barny brand experience - one which is all about the discovery of something new."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @g_cotton