Aperol Spritz to take Londoners on secret bus tour

Italian apertif brand Aperol Spritz is giving Londoners the opportunity to switch up their midweek commute by hopping on its 321 Bus tomorrow (20 May), which will take them to a secret location.

Aperol Spritz is changing up Londonders' midweek commute with its 321 bus (@AperolSpritzUK)
Aperol Spritz is changing up Londonders' midweek commute with its 321 bus (@AperolSpritzUK)

The bus, which is named after the brand’s signature cocktail concoction comprising three parts Prosecco, two parts Aperol and one part soda, will pick people up from a location in central London that will only be revealed to those who register for the event in advance.

The final destination will also remain a secret, however it will be complete with a celebrity DJ and Aperol Spritz-based beverages.

The activation marks the 2015 launch of the Aperol Spritz Socials in London, a series of summer parties which will travel to cities throughout the UK.

The first Aperol Spritz Social of the summer took place in Manchester on 14-16 May. The event will return to the city for another three days from 4 June.

The first instalment featured an Instaprint booth and screen, enabling guests who share their images on social media using the #ItStartsNow hashtag to print pictures of themselves immediately, as well as ping-pong and foosball tables.

London’s Canary Wharf will host the pop-up from 20-22 May and 5-7 August , meanwhile the brand will take over the city’s Broadgate Circle complex from 10-12 June and 15-17 July.  

The parties will descend on Bristol’s Anchor Square from 18-20 June and 25-27 June, and the sessions will travel to Brighton from 2-4 July as well as 30 July through to 1 August. 

More: In pictures: Lightblue to bring Aperol Spritz activation to Lovebox

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