Aperol partners with The Hoxton for Spritz Socials series

Drinks brand Aperol is returning to London with a series of talks held at The Hoxton hotels, following a summer of heavy brand activation.

Pizza Pilgrims and The Debrief are partnering with Aperol for the events
Pizza Pilgrims and The Debrief are partnering with Aperol for the events

The Spritz Social series aims to educate guests on the need-to-know trends for 2016. All events will target the after work crowd - taking place from 6-9pm - and the Aperol Spritz serve and cicchetti nibbles will be offered on arrival.

The Socials will kick off on 28 January at The Hoxton, Shoreditch, in collaboration with Pizza Pilgrims’ Thom and James Elliot. The culinary duo will host a hands-on masterclass on the art of creating apertive dishes and reveal the secrets behind a few of their dishes.

The brand has enlisted stylist and travel expert Bonnie Rakhit, who is better known as The Style Traveller, for the second event on 2 February at The Hoxton’s Holborn branch. Meanwhile online publication The Debrief will host a panel talk on 'How to make 2016 awesome' on 3 February in Shoreditch.

Interested consumers have been advised to apply for tickets via email.

Aperol is working with W Communications on the series, with support from production agency Big Guns.

Last year saw the brand activate a pop-up bar concept at a variety of London locations. The tour was launched with an immersive bus journey to a secret location in May.

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