The pop-up will take place on 11 September. Women’s Wear Daily (WWD) reported that the experience will promote the brand’s autumn collection, which features graphic signage inspired by motorways.
It will feature a black carpet printed with chevron stripes, a car wash-themed photo booth, and a kiosk selling driving paraphernalia such as bumper stickers and air fresheners. The space will also showcase Anya Hindmarch’s latest collection.
Hindmarch herself told WWD that she was inspired by the M25 when designing the new line of accessories.
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